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[点播]美国食品及药物管理局和因特网:生物制药通讯器的经验和前景

时间:2009/07/24-2009/07/24
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主办单位:from Bright Talk

本座谈会由David Maizenberg主持,由美国食品及药物管理局前总监、拥有30年经验的制药前辈Max Talbott,和Joanna Napp(Jackson Walker保健和项目合伙人)以及卫生保健法律专家Jeffery Drummond主讲。讨论内容将涵盖美国食品及药物管理局对生物制药公司基于网络交流的管理,以近期的关键字广告警告信和其后的法律草案为开端。座谈小组将深入探讨生物制药公司在对话和社交媒体方面的前景:与医生、患者和更广泛的利益团体交流的下一个前沿领域。

FDA & Internet: Lessons & Scenarios for Biopharma Communicators

This panel, moderated by David Maizenberg, will feature former Division Director at FDA and 30 year biopharma veteran, Max Talbott, Joanna Napp, Healthcare and IP partner at Jackson Walker, and health care law expert Jeffery Drummond. The discussion will cover FDA regulation of Internet-based communications by biopharmaceutical companies, starting with the recent keyword advertising warning letters and subsequent draft regulations. The panel will also delve into possible scenarios for biopharmaceutical company participation in conversational and social media: the next frontier for communications with doctors, patients and wider communities of interest

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