DIGITAL PHARMA CHINA 2015

With China slated to become the second largest pharmaceutical market globally by the end of 2015, coupled with the incredible opportunities in digital, the Digital Pharma China series has become the must-attend digital marketing event in the region. Our speaking faculty will help you determine what ROI looks like today in digital marketing, what you can consider success factors in your campaigns and tools, and how you can introduce true innovation? In order to facilitate this, we have developed a completely new agenda structure to capture the innovative and dynamic nature of technology and the tactical evolution of the global pharma business model. We look forward to discussing the changes in the sales and customer model in China, the transition of rep identity, and the direction of the next trends.